Definition of VoD
Television is no longer what it was, revolutionized by new technologies, but the future that awaits it promises to be even more different, more “on demand”, as viewers will choose at all times what they want to see .
It is, in fact, a possibility that already exists, but still little is used for what it promises to be in the future, and taken advantage of especially by the youngest, since older viewers prefer the traditional method of watching television, changing of channel and watching what is programmed in each moment.
The video on demand ( video on demand in English, VoD by its acronym) consists of the possibility of choosing at any moment what you want to see from some given content.
For example, the series (we live in a golden age for these) are mostly followed through VoD instead of passively waiting for the shift chain to schedule the episodes in a time slot that suits us because, who else, who least , had missed an episode that broadcast a day that had a social or professional commitment.
The greatness of video on demand is that it allows us to see what we like when we want.
The technology that has made VoD possible has been the Internet . If we think about it, any online video service, such as YouTube or Vimeo among others, is video on demand, since we see them when we want and, in the case of having a mobile device and connection, also where we want. In this way, leisure accompanies us and adapts to our schedules.
One of the main engines of VoD in film and "professional" content has been Netflix.
This video-on-demand service, currently available in most countries of the world with few exceptions (such as airtight North Korea), began as a home-made DVD movie rental service, sent via postal mail.
With the emergence of broadband and the improvement of Internet technologies (both software and hardware), Netflix made the leap to an online service, thanks to which to watch movies through an application on any device .
The handicap of VoD is that at all times we have to choose what to see.
That is, unlike traditional television, in which we must only choose what is being broadcast at any time, in the video on demand the viewer takes an active role, having to choose what he wants to see.
There are moments, of fatigue, in which even this operation of choice of contents becomes tedious. For these moments, it is advisable to have previously chosen a series of contents that we might like.
VoD has even reached pirated content, that is, movies and series that can be obtained for free on the Internet.
A good example is Popcorn Time, an application available for several software platforms that allows us to choose which movie or series we want to watch at any time, without having to pay anything and using the content that users themselves hang on the network.
Photos: Fotolia - Piotr Marcinski / Lensw0rld